Promo Abuse Detection & Prevention

stopping Bad users abusing referral and promo campaigns

Referral and promo campaigns are a double-edged sword. Fraudsters use automated tools to exploit rebate and referral incentives at scale, which can result in both significant fraud losses and stagnant growth. To ensure only real users benefit from promo campaigns, businesses must be able to accurately detect which users are good and which are bad.

Reduce fraud losses

Stop fraudsters exploiting registration and purchase rewards

Focus on growth

Ensure your acquisition campaigns only reach real users

Prevent point inflation

Stop fraudsters offloading your reward points at a discount

Case Study

A major portal for buying and selling cars had some concerns regarding some of their ad traffic and suspected that some of their website visitors were fake.

Immediately after integration, SHIELD’s real-time ad fraud prevention detected that over 80% of its paid traffic was not legitimate. Fraudulent advertisers had been returning fake clicks to meet their monthly quotas.

With this intelligence, the portal was able to make an informed decision as to the performance of certain advertisers. Within the first month of implementation, this then led to a 200% increase in ROAS.

Clear Insights, Comprehensive Analytics

We provide unparalleled visibility into the fraud tools harming your campaign in real time.

Complete Customisation For Every Campaign

Every business sees fraud differently, which is why our customisable risk thresholds allow you to dictate what bad means to you.

How It Works

SHIELD protects you from fraudulent ad clicks and fake app installs so you can reach real users and improve your advertising ROI.

We scan clicks and installs in real time to determine whether any malicious tools or techniques are being used. Our proprietary AI and machine learning technology, combined with our global network of over 1 billion user accounts, enables us to differentiate between real users and bots.

stopping Bad users abusing referral and promo campaigns